Sentio Print and Multimedia is delighted to offer a full compliment of cross media marketing and communication tools for our clients.
Cross media is an exciting tool to use as part of your marketing collateral. Quite simply cross media is a way to comunicate to your audience by targeting the mesage through a direct mail peice that is personalised to the individual whether it is B2B or B2C. The direct mail should be a letter/flyer. brochure that is personalised by names, offers or a direct message to the potential client. Then on the direct mail piece there will be a PURL (personalised url) which then the client is driven to by the compelling message in the offer. Once the client has clicked on the PURL the data is collected at the backend and collated on a dashboard which is then follwed up by a sales manager through email campaigns and telephone conversations. The result is a Cross Media Marketing campaign you can take advantage of both online and offline to build unique and dynamic marketing campaigns.
Cross media gives qualified and educated leads for your organisation. The new technology gives your organisation the ability to build personalised web pages that integrate and expand the direct mail message, profile responders based on their preferences, obtain key qualifying information, and track and manage results in real time.
This clever and dynamic piece of marketing is very successful for many clients.
- Results can be tracked and measured
- Better response rates
- Messaging is direct and relevant to the recipient
- Convert responders preferences into revenue
- Increased customer loyalty
- Database cleansing
If you would like to find out more how we can help you or discuss a project then give us a call today we will be delighted to help you!
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