What is Cross Media?
Well it does exactly what the title suggests – creates a customer base through intelligent marketing of your company in various different media. This may take the form of printed collateral, personalised URLs and then text message, telephone and further direct mail.
Cross media is for the companies who really want to engage with their customer base through clever graphically rich targeted media campaigns. One such campaign we produced for our clients was a targeted direct mail, html and telephone campaign which produced significantly higher than average results in anything they had produced previously.
Cross Media is a targeted approach to connecting with potential customer base and therefore should be carried out over a period of weeks rather than a one off hit.
Cross media gives qualified and educated leads for your organisation. The new technology gives your organisation the ability to build personalised web pages that integrate and expand the direct mail message, profile responders based on their preferences, obtain key qualifying information, and track and manage results in real time.
This clever and dynamic piece of marketing is very successful for many clients.
- Results can be tracked and measured
- Better response rates
- Messaging is direct and relevant to the recipient
- Convert responders preferences into revenue
- Increased customer loyalty
- Database cleansing
If you would like to know more about cross media and how it can help your company drive business for your organisation then please contact us for a no obligation informal chat. We would love to help you!