Why is so important to work with an industry professional?
I just had to write about this subject as it is close to my heart. Sentio is a multi disciplined agency we specialise in the provision of marketing assets in print and through the digital channels. We work hard to make our client’s marketing assets really engaging. We do this through the publication of relevant content and imagery. We don’t try to offer products we are not experts in. Sentio works with experts in their fields and we bring these partners in to our business to engage and advise our clients. We then build a proposal and create a strategy for the client.
So why do so many businesses engage with individuals who clearly are not experts in their field? Because they employ their friends and or family to take roles on. This is always hard for an external agency or company to work with. We have to explain how processes work and how and why certain techniques or imagery will not work. If you were wanting to work with an accountant then you would not employ the office administrator to prepare your end of year accounts? As awful as this sounds there are companies that do this!
Working with an industry professional and what they can bring to your business
- When you work with someone who is a professional and expert in their field you get sound advice and an understanding of what can be achieved;
- You are working with knowledge and someone who can work out what is best for your business;
- An industry professional will have attended degree courses (although these are not mandatory) or industry courses to educate and give a better understanding in their field;
- The expert will not cut corners, but instead, give you the best scenario/process for your business. They have gained the experience working with other businesses;
- The time for an expert to explain to a non expert about a particular technique or process will cost the client in the long run as this will all take more time to explain the details;
- When a company uses the non expert they will be getting an inferior product/service. Whatever the project this may not work as well as employing an expert and therefore may not receive the customer engagement you were expecting;
- Also when you have a non expert trying to explain to an expert about their subject then this can cause an angry response and damage the process. Imagine telling Lewis Hamilton how to be a Formula 1 driver when you drive a mini!
All in all what I am trying to say is stick to what you are good at and make sure as a business owner/leader that you work with the very best and don’t compromise, it will only cause problems down the line!