For the past twenty years, ITM Power PLC has been designing and manufacturing electrolyser systems that generate green hydrogen based on proton exchange membrane (PEM) technology.
The electrolysers require just renewable energy and water, with oxygen as the only by-product. ITM Power is the first hydrogen related company to be listed on the London Stock Exchange,
In recent years, interest in green hydrogen has increased rapidly worldwide. To help meet demand and accelerate global progress towards net-zero, we have scaled up at speed.
Key objectives for ITM Power PLC
When ITM Power approached Sentio Marketing they had a real need for a quality and high-end brochure to showcase their business and inform and engage their customers’ existing, new and prospective
They wanted a specific finishing to their brochures which would highlight and enhance their brand, thus making it stand out and be more engaging but not compromising the brand guidelines
The customer needed to produce the brochures to a strict budget but, not compromise on the quality of their marketing brochures and assets.
The client also wanted “something different” which would mean using a process like SCODIX to enhance the logo.
The brochure design and print had to be agreed with all stakeholders in marketing and business development
Sentio was asked to focus on these key objectives
The main areas for focus were the quality of the design and print of the brochures
To protect and champion the brand and it’s guidelines
To adhere to the marketing budget for the brochures but, not compromising on quality
To deliver on time for marketing campaigns in other territories around the world
To create a piece of marketing which was nothing like they had previously created and delivered.
Sentio’s approach and delivery
We met with the client and all stakeholders within the team to make sure we understood all needs and requirements from the client
We supplied dummies and samples for the client to view previous work from other clients and to have inspiration and confidence in our ability to provide high quality marketing brochures
To produce a critical path/working WIP (work in progress) sheet to track progress from the start of the project to the completion and delivery
To offer a test print brochure for the team and stakeholders to sign off before the print run commenced.
To make sure we kept within the budget requirements and deliver on time
Key out comes delivered to ITM Power
ITM Power were delighted with the end product a high quality, graphically rich designed and printed marketing brochure for the sales team to use worldwide
The brochure was delivered on time and budget
The brochure print used a combination of different print techniques namely, SCODIX, a high raised gloss varnish to the front of the covers with a luxurious soft touch lamination finish
The branding and logo were on message, as were the text and the images
The customer was highly delighted with their brochures, we produced more printed marketing assets for them over a few years
If you would like more information on what is graphic design, printed brochures, marketing brochures or marketing printed assets please contact Joanna Harwood here or call 01295 268649 for an appointment or sample pack