Opulence Thoroughbreds is a premium racehorse/thoroughbred and lifestyle syndicate. Their exclusive brand brings together small groups of like-minded investors who share a passion for success, along with their passion for racing. All owners are invited to attend the stables and see their horses in training as well as the excitement of race days.
All of their clientele can expect to meet a diverse mix of interesting and dynamic people from different worlds both new and established. Owners are invited to exclusive events at prestigious race meetings as well as an array of functions hosted at high end members clubs in London.
As an owner, Opulence Thoroughbreds offers the client their own personal Racing Concierge who will help you organise your racing calendar with support in purchasing, training, racing, breeding and eventually selling your thoroughbred racehorse(s).
Key Objectives for Opulence Thoroughbreds
Opulence Thoroughbreds asked Sentio Marketing to help with their printed marketing assets. They wanted something special that showcased their brand and engaged their customers
These assets comprised:
- Luxury foiled extra thick business cards
- Letter heads
- High quality brochures with a glossy cover
Sentio’s Approach and Delivery
Because we had such a good rapport with the owner we really understood what he wanted and we talked through exactly what he wanted to deliver to his clients. George, the client, needed a look and feel which said “Opulence” and this is what he has striven for. George also had a strict budget to work with so we had to make sure we delivered on the quality for a smaller budget.
The business cards were printed with a SCODIX gold foil to one side and simple CMYK printing to the other side. The cards are printed on a thick 600gsm silk board with a soft touch lamination to both sides.
The letterheads were printed CMYK to one side with the logo in gold
The brochures were more of a larger project and were larger pagination in an A4 size. George wanted a glossy finish to the covers – these had to really shine and grab the attention of his clients. This is exactly what we gave him.
Key outcomes delivered to Opulence Thoroughbreds
- Sentio Marketing project managed and produced these assets all time and quality parameters.
- Opulence Thoroughbreds now have a suite of marketing assets they can use to inform and engage and subsequently win new business with.
- We were able to offer a large production run of brochures too so the client had a better price per unit.
If you would like more information on our brochures business cards and letterheads and special print techniques then please contact us here
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