Stratford Preparatory School

 

Stratford Preparatory School

 

Stratford Preparatory school was founded in 1981 by its current owner and has a Headmistress in charge who runs the school with her teaching team.  The school’s building is a Grade 2 listed property in the heart of the Old Town of Stratford-upon-Avon and exudes history and heritage. 

Stratford Preparatory School is an independent prep school for children aged 2-11.  The school has a Montessori nursery and Prep School situated in Stratford-upon-Avon, Warwickshire.  The school is small, classes are typically no more than 20 pupils per class. 

 Key objectives for Stratford Preparatory School

  • To engage with existing and new parents giving a clear message of what is happening in the school and worthy news items
  • To increase the Stratford Preparatory School brand in Stratford-upon-Avon and the surrounding area.
  • Increasing pupil enrolment in all areas of the school from the Nursery to the Prep School.
  • To create brand guidelines and be the brand ambassador for the school
  • Create engaging content and marketing materials to inform and promote the school
  • To work on all social media channels Facebook, Instagram and Twitter. These accounts were refreshed with all working links and biography and correct contact details. 
  • Regular and informative posts were scheduled using the Meta Business Suite and Twitter dashboard
  • Created Mailchimp account to set up email marketing campaigns and use these to send out information to new parents on Open Mornings and end of term newsletters and any up-and-coming events we need to inform parents about.
  • The website was completely overhauled and was a bespoke software already existing website. We quickly “got up to speed” with the software and started adding banners, social media icons and accounts, blogs/news items.  We also linked all the MailChimp and Google Analytics accounts to the backend of the website so we could track visits and from where they were coming from. 

Sentio was asked to focus on these key objectives

  • To engage with existing and new parents giving a clear message of what is happening in the school and worthy news items
  • To increase the Stratford Preparatory School brand in Stratford-upon-Avon and the surrounding area.
  • Increasing pupil enrolment in all areas of the school from the nursery to the prep school.
  • To create brand guidelines and be the brand ambassador for the school
  • Create engaging content and marketing materials to inform and promote the school
  • To work on all social media channels Facebook, Instagram and Twitter. These accounts were refreshed with all working links and biography and correct contact details. 
  • Regular and informative posts were scheduled using the Meta Business Suite and Twitter dashboard

Sentio’s approach and delivery

Sentio quickly got up to speed with the marketing we carried out the following work 

  • Full audit of the school website which included and SEO report
  • Full creation of marketing plan of action
  • Collated all relevant security information and protected it all within encrypted documents
  • Collated all images and photos and created a school library of these within the dedicated drives.
  • Re-fresh the social media accounts and website
  • Target new parents for pupil enrolment
  • Full reporting to the management team and Headmistress to show how time was being used and results for all marketing channels
  • MailChimp account created
  • Issuu account created, and all relevant documents uploaded for parents to download
  • We delivered on our objectives in the first term/3 months. This meant we had more pupil enrolment than at any time during the past 5 years.

Key out comes delivered to Stratford Preparatory School

  • The brand of the school was increased in a positive way throughout all communications and in the local area.
  • Pupil enrolment has increased by around 43% in one term
  • All parent facing platforms from the social media accounts to the website are now working and looking more of a school brand and all the logos match up from platform to platform
  • The work is ongoing, and we have just started to the process of SEO for the existing website which will take around 3-6 months to really improve rankings in Google.

The school is delighted with our work and we are now moving forward with creating more digital marketing campaigns, SEO work and design and print work over the next academic year, 2023

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